This session is an introduction to putting the practice of Content Architecture to work on your WordPress site to build the most flexible and manageable site possible. You have your content all planned out, your site graphics are designed, and now all you have to do is… shove it all into WordPress? Somehow? This session will show you how to figure out what are your WordPress-specific content types, what they need to do, and how to build them. Understanding how to structure content in WordPress is an invaluable skill to have whether you are a user, themer, developer, project manager, SEO specialist, etc etc – and no matter what level you are at, you are going to understand these concepts and be really excited to apply them to your next project. I promise!