In this talk I will discuss the emergence and popularity of WordPress + eCommerce and how it has quickly become the most popular way to sell online. From a general perspective I will discuss the drivers of this growth and how the community and stakeholders have taken WordPress eCommerce to the next level. From my role at WooCommerce I will discuss some of the lessons we’ve learned in looking at growth data and share some of the issues and perceptions which need to change to promote future adoption of WordPress + eCommerce at the enterprise level.
I understand there is some risk of this talk becoming a sales pitch or WooThemes/WooCommerce love fest but I will be sure to keep the focus on how the open source project is flourishing and how users are utilizing WooCommerce. I think in general the performance thus far and general future of WordPress + eCommerce will be an interesting topic for users/developers to hear about and it is encouraging for WordPress users to see a premium product flourish and power global commerce especially when considering all the global stakeholders.