WordCamp Philly 2017 will cover a wide variety of topics essential to freelancers and business owners who create, manage or support sites. The October 28 talks, which range from SEO and analytics to choosing web hosting and avoiding customer service disasters, are useful to anyone with an interested in web business, regardless of the platform they use or their experience level.
The sessions and speakers for the Business/Freelance track are:
Choosing Hosting for Your WordPress Site
Hosting providers are as numerous as the stars, and what they offer can be just as varied. Learn some lingo and evaluate what your unique needs are to choose the solution that not only gives you the POWER to run your website, but the peace of mind to sleep at night. I will not be “naming names” but supplying information for what you should be looking for!
Creating Robust Analytics Experiences
Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.
Having My Website Hacked Was the Best Thing That Could Have Happened to Me
Aside from obviously taking security a lot more seriously, the hacking changed my life. By totally re-evaluating my blogging philosophy: I resurrected my site, cooperated and collaborated with similar sites, and found a new career path.
Intermediate SEO Strategies
This talk covers strategies in Intermediate SEO.
Leveling Up Your QA Workflow as a Freelancer or a Small Team
Quality Assurance is an important part of building a WordPress site, but it can be hard to find time to do a thorough QA review when you’re a freelancer or work in a small team. Maybe you have a pre-launch QA checklist that seems to be good enough for most projects most of the time … as long as it is followed. When lots of bugs and design flaws make their way to production, oh well. That’s what a warranty is for, right?
Systems for Success: Revenue Doesn’t Mean Sh*t if You’re Not Profitable
Your pipeline is full? CONGRATULATIONS!!
A full pipeline of clients and project is not all you need to make your agency grow. New business doesn’t mean a thing without the right systems to support it. This talk discusses some of the systems that can be put into place to support new business, control costs and improve revenues.
Because revenue doesn’t mean sh*t if you’re not profitable.
That Time I Blew Up Someone’s Site and Other Ways to Avoid Disaster
Providing support for WordPress users is often rewarding, but it is easy to make a mistake. Sometimes that mistake can cause a lot of pain for the user. This talk covers some real life experiences on how I messed up people’s sites, and what you can do to avoid the same problem(s).
Find Out More
Visit the Schedule page to see all the tracks and talks lined up for WordCamp Philly 2017. Then head over to the Ticket page to get your tickets for the event.