Designing your website involves understanding the structure of the data within. Designing your data comes down to how you store it. At its base level, everything on your site is a post, but the way you handle the data WITHIN the posts is how you can plan for growth, adaption, adoption, and the future. Building a site today involves making sure the data is easily consumable by multiple formats, like AMP, JSON APIs, and Alexa Echo Skills. And it all starts with understanding the data you’re using. Even if that data is from TV.