While email is inexpensive and has a high ROI, it is also the most insecure marketing channel. Learn the best practices to send email securely that will help you protect your customer’s data, your data, your reputation, and ensure more of your emails get read by the right people at the right time.
In this session, you’ll learn what customer data is safe to send via email, how to tell email clients (like gmail) that you are who you say you are, the basics of segmentation and automation, and be able to apply those things immediately in your email marketing efforts.