How many times have you had to wrestle with clients to pull out the website copy you need to complete their website? If you are not a writer at heart you may feel hesitant to add website copy writing to your project proposal. Fear no more. Even Thomas Jefferson struggled to write the Declaration of Independence and get it past the committee\u2019s approval, but look what good copy can accomplish!<\/p>\n
You don\u2019t have to be a Founding Father or a Madison Avenue whiz kid to write copy that connects the facts of the business to the needs of the customer. What you do need is an awareness of the key building blocks of effective copy: persuasive writing, the customer persona, and buying journey. In this session we will take examples of basic copy and whip them into winning website copy. Not only will you get a booster shot for your own writing skills, you will walk away with powerful tools to create a more successful website.<\/p>\n
Suggested questions:
\nDoes my writing have to be perfect?
\nAre there certain buzz words or vocabulary that work better than others?
\nHow do we learn more about the buyer persona and journey?<\/p>\n","protected":false},"excerpt":{"rendered":"
How many times have you had to wrestle with clients to pull out the website copy you need to complete their website? If you are not a writer at heart you may feel hesitant to add website copy writing to your project proposal. Fear no more. Even Thomas Jefferson struggled to write the Declaration of … <\/p>\n