{"id":3495,"date":"2018-09-23T20:41:38","date_gmt":"2018-09-24T00:41:38","guid":{"rendered":"https:\/\/2018.philadelphia.wordcamp.org\/?post_type=wcb_session&#038;p=3495"},"modified":"2018-09-25T18:56:15","modified_gmt":"2018-09-25T22:56:15","slug":"designing-a-conversation-an-intro-to-ux-writing-and-conversational-microcopy","status":"publish","type":"wcb_session","link":"https:\/\/philadelphia.wordcamp.org\/2018\/session\/designing-a-conversation-an-intro-to-ux-writing-and-conversational-microcopy\/","title":{"rendered":"Designing a Conversation: An Intro to UX Writing and Conversational Microcopy"},"content":{"rendered":"<p>We&#8217;re all humans, right? The primary way we exchange information with each other is by having a conversation and that&#8217;s what users expect from websites and apps. They want to know the how and why when they&#8217;re asked to give up valuable personal information. Everything from lead forms to loading screens are a part of the conversation and should be answering those questions. And just like a conversation, the flow of information is expected to go both ways.<\/p>\n<p>In this talk, we&#8217;ll discuss the art of designing the words people see when they interact with software and how to craft a genuine conversation with your users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re all humans, right? The primary way we exchange information with each other is by having a conversation and that&#8217;s what users expect from websites and apps. They want to know the how and why when they&#8217;re asked to give up valuable personal information. Everything from lead forms to loading screens are a part of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/philadelphia.wordcamp.org\/2018\/session\/designing-a-conversation-an-intro-to-ux-writing-and-conversational-microcopy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Designing a Conversation: An Intro to UX Writing and Conversational Microcopy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16453089,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1540671600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3018],"footnotes":""},"session_track":[174],"session_category":[],"class_list":["post-3495","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-designer"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9HzQu-Un","session_date_time":{"date":"October 27, 2018","time":"4:20 pm"},"session_speakers":[{"id":"3018","slug":"laura-strader","name":"Laura Strader","link":"https:\/\/philadelphia.wordcamp.org\/2018\/speaker\/laura-strader\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3495\/revisions"}],"predecessor-version":[{"id":3497,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3495\/revisions\/3497"}],"speakers":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3018"}],"author":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/lstrader"}],"wp:attachment":[{"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3495"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3495"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}