{"id":310,"date":"2019-02-19T21:48:04","date_gmt":"2019-02-20T02:48:04","guid":{"rendered":"https:\/\/2019.philadelphia.wordcamp.org\/?post_type=wcb_session&#038;p=310"},"modified":"2019-09-30T12:45:47","modified_gmt":"2019-09-30T16:45:47","slug":"web-accessibility-made-easy-for-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/philadelphia.wordcamp.org\/2019\/session\/web-accessibility-made-easy-for-wordpress\/","title":{"rendered":"What Does your Brand Look Like in a Voice-First World?"},"content":{"rendered":"<p>With the explosive adoption of smart speakers, the primary interaction with your content will become auditory instead of visual. On the World Wide Web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible.\u00a0 In a voice-first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.<\/p>\n<p>In a voice-first world, what does your brand look\u00a0 (or sound) like? In this talk, Chip Edwards explores the components of a verbal brand and how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the explosive adoption of smart speakers, the primary interaction with your content will become auditory instead of visual. On the World Wide Web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/philadelphia.wordcamp.org\/2019\/session\/web-accessibility-made-easy-for-wordpress\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Does your Brand Look Like in a Voice-First World?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15423074,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1570302900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1779],"footnotes":""},"session_track":[1268578],"session_category":[],"class_list":["post-310","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-arch"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheMKa-50","session_date_time":{"date":"October 5, 2019","time":"3:15 pm"},"session_speakers":[{"id":"1779","slug":"chip-edwards","name":"Chip Edwards","link":"https:\/\/philadelphia.wordcamp.org\/2019\/speaker\/chip-edwards\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":8,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/310\/revisions"}],"predecessor-version":[{"id":2743,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/310\/revisions\/2743"}],"speakers":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1779"}],"author":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/cpedwards4"}],"wp:attachment":[{"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=310"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}