{"id":1195,"date":"2020-09-11T21:08:57","date_gmt":"2020-09-12T01:08:57","guid":{"rendered":"https:\/\/philadelphia.wordcamp.org\/2020\/?post_type=wcb_session&#038;p=1195"},"modified":"2020-09-24T13:22:21","modified_gmt":"2020-09-24T17:22:21","slug":"standing-out-on-google-with-structured-data","status":"publish","type":"wcb_session","link":"https:\/\/philadelphia.wordcamp.org\/2020\/session\/standing-out-on-google-with-structured-data\/","title":{"rendered":"Standing Out on Google with Structured Data"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/philadelphia.wordcamp.org\/2020\/track-2\/\">Track 2<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As Google continues to change and adjust the search results page, structured data has become a key way to influence these changes for your listing. Markup like FAQ, Q&amp;A, How To, and other formats can be a great way to draw attention to your website, provide more information to the user, and push your competition further down the page.<\/p>\n\n\n<ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-brandon-schmidt\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\"><a href=\"https:\/\/philadelphia.wordcamp.org\/2020\/speaker\/brandon-schmidt\/\">Brandon Schmidt<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-none\">\n\t\t\t<a href=\"https:\/\/philadelphia.wordcamp.org\/2020\/speaker\/brandon-schmidt\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/d0f51fd8e79ff0941a93706a2655b036c97791e0870dbf6878b4206bd59f3a60?s=150&amp;d=mm&amp;r=g\" alt=\"Avatar of Brandon Schmidt\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\t\t<div class=\"wordcamp-block__item-content wordcamp-speakers__content is-full\"><p class=\"wp-block-paragraph\">Brandon is the director of digital strategy for YDOP, a digital marketing agency in Lancaster, Pa. At YDOP, Brandon focuses on content, SEO, and digital strategies that help businesses increase traffic, build trust, and grow their businesses online. <\/p>\n<\/div>\t\n\t<\/div>\n\n<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>As Google continues to change and adjust the search results page, structured data has become a key way to influence these changes for your listing. Markup like FAQ, Q&amp;A, How To, and other formats can be a great way to draw attention to your website, provide more information to the user, and push your competition [&hellip;]<\/p>\n","protected":false},"author":17730575,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1601141400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1192],"footnotes":""},"session_track":[30],"session_category":[],"class_list":["post-1195","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 26, 2020","time":"1:30 pm"},"session_speakers":[{"id":"1192","slug":"brandon-schmidt","name":"Brandon Schmidt","link":"https:\/\/philadelphia.wordcamp.org\/2020\/speaker\/brandon-schmidt\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1195\/revisions"}],"predecessor-version":[{"id":3194,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1195\/revisions\/3194"}],"speakers":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1192"}],"author":[{"embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/ydopbrandon"}],"wp:attachment":[{"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1195"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/philadelphia.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}