With the explosive adoption of smart speakers, the primary interaction with your content will become auditory instead of visual. On the World Wide Web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice-first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.
In a voice-first world, what does your brand look (or sound) like? In this talk, Chip Edwards explores the components of a verbal brand and how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.