This year we’re doing things a little differently with WordCamp Philly tracks. For previous events we dedicated our tracks to particular specialties — the Developer Track, Designer Track, and so forth. This year we moved away from that so we could include topics that don’t fit neatly into a category.
Instead, we have the Broad Street, Arch Street, and Race Street tracks to celebrate the locale of our WordCamp. The Broad Street Track, which will be in the auditorium on the lower level of The Pennsylvania Academy of the Fine Arts, is named for one of the main thoroughfares running through and beyond Center City. Broad Street dates back to the colonial era and is one of the longest urban boulevards in the United States.
The sessions and speakers for the Broad Street track are:
How to Turn Your Nonprofit WordPress Website into a Fundraising Tool
Presented by Andy Stitt
Your nonprofit’s website should help your organization meet its mission. One of the ways to do that is to raise money to pay for your programs. This session will show you what you need to turn your WordPress website into a fundraising tool. This includes making important information easy to find, how to use compelling copy and images to evoke an emotional reaction from potential donors, and different ways of setting up a donation form.
How to Get the Most out of Yoast
Presented by Chris Berkley
The Yoast plugin adds powerful SEO functionality to WordPress. This talk will show you how to use it effectively in order to get the most out of it, from beginner to advanced features. Step-by-step instructions will provide valuable takeaways for you to take home and implement on your WordPress sites.
Building Your Professional Authority Online
Presented by Aisha Adams
In this talk we will discuss how to how to activate the know, love and trust factor using social media.
Why Getting Noticed on LinkedIn is Important for Your Career
Presented by Lynne Williams
Even when you’re not looking for a job. With over 465 million people on LinkedIn, optimizing your profile for your personal and professional brand is one way to expand your network (even if you hate networking). Whether you are employed, self-employed, freelance, or are seeking your next opportunity, learn how to tell your story and use keywords to get found. Lynne shares strategies, tips, and tricks to make yourself stand out!
How to Stay Motivated When Faced with Client Rejection
Presented by Jodie Riccelli
You have prepared endlessly and proudly pitched your client. Now you wait, only to hear they have selected another agency or maybe a freelancer. When faced with rejection, how do you keep yourself focused and motivated to continue? This talk will focus on ways to stay positive while continuously improving your pitch (and yourself).
Designing and Building with a WordPress Page Builder
Presented by Lou Fuiano
In an effort to deliver a beautiful site for clients at a reasonable cost, some designers rely quite a bit on the intuitive interface of page builders. Working this way has several advantages, but it is not without its problems. In this session, graphic designer Lou Fuiano will share some of these experiences and hopes they will lead to a lively discussion.
Images and Your Website: It Matters
Presented by Kim White
Pictures and logos are a necessity on a website, but not all images are created equal. The wrong images could slow down your site or even worse, cause users to leave before your page loads. Speaker Kim White will walk through the basics of the most used image format types and some optimization techniques. She will also do a review of what WordPress does when you upload your image file.
Find Out More
Visit the Schedule page to see all the tracks and talks lined up for WordCamp Philly 20189. Then head over to the Tickets page to register for the event.
