A website should be more than a brochure. It should be able to do something that helps grow your business. What should it accomplish? How can you get more visitors to accomplish that goal? These are the questions you need to answer before you begin to spend a dime, or even your time, on marketing. In this workshop, David Zimmerman, a 12-year web marketing veteran, will run through a couple of examples and show you how to determine what your website can do for your business and how that affects your marketing strategy. Using examples from Philadelphia-area non-profit organizations, you will be able to apply the lessons you learn to market your non-profit better through your website.
Non-profit panel participants include:
- Michelle Kerr Spry of the Philadelphia-based group Mothers in Charge
- Jennie Quinn of Appel Farm Arts and Music Campus in Elmer, NJ
- Jacqui Sadashige of the Philadelphia Asian American Film Festival
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David Zimmerman
David Zimmerman has been consulting for companies on SEO strategies and tactics for more than 12 years. He’s helped everyone from publicly-traded companies to mom-and-pop businesses. Five years ago, David started his own SEO company in Charlotte, North Carolina called Reliable Acorn, LLC. Recently he launched CuriousAnts.com to share what he’s learned about SEO best-practices with others.
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